Ozeri met this young man in Tel-Aviv, at the entrance to Shuk Ha-Carmel (Carmel Market), a busy, open-air mall. The man is a member of the Bratslav sect of Hasidic Judaism. Bratslavers follow the teachings of Rabbi Nahman of Bratslav (1772  1810), who encouraged followers to cultivate an intense, personal, joyous relationship with God. This mans sign reads Daber Im Hashem, or Speak to God. (Literally, the phrase means, Speak with the Name. The Name is a euphemism for Gods name, which is too holy to pronounce in everyday speech.)
You can see some Hebrew letters on this mans large white yarmulke. Its the beginning of a mantra used in meditation by some members of the Bratslav group. The complete mantra is Na Nach Nachma Nachman MeUman, and it refers to the name of the sects founder and his burial place in Uman, Ukraine. The phrase has become very popular in recent years and can often be seen on signs, bumper stickers, yarmulkes, and graffiŒti throughout Israel.
Sample Texts:
Hillel said, Be like one of Aarons students, loving peace and pursuing it, loving people and bringing them to the Torah.  Pirkei Avot 1:12
Rabbi Yishmael would say: Be yielding to your elder, be pleasant with the young, and greet every person with joy.  Pirkei Avot 3:16
Faith is not only in the heart; it should be put into words.  Rabbi Nahman of Bratslav